While buying cheap website visitors is quite enticing due to the relatively low investment required to get hundreds to thousands of visitors to your website, many people will advice against it due to the potentially low quality of traffic that you will get. This may be true in many cases, but there are also instances where you can get good quality and targeted traffic at a cheaper cost.
Nonetheless, debates about getting cheap traffic still rage on, as many webmasters and SEO experts have opposing views. Should you buy cheap website visitors, as well? If you are a businessman, you wouldn’t jump outright into buying traffic just because it sounds good.
Instead, you will first take a closer look at the options and then weigh in the pros and cons in order to ascertain that the benefits outweigh the risks. This will better ensure that you are getting most out of your investment. Along this line, the pros and cons of buying traffic cheap are detailed as follows:
Advantages of Buying Website Traffic at Cheaper Costs
Immediate Surge of Traffic to Your Blog
This is perhaps one of the major benefits. You can instantly get a boost in visitors to your website. Therefore, this is perfect if you have some time-offer deals, or if you are giving discounts and bargain sale on your products for a limited period of time. People will surely get attracted to your special offers, thereby potentially increasing your sales.
This is also greatly beneficial during special holidays and big events of the year such as Christmas, Valentines Day, Thanksgiving Day, Father’s Day, and Mother’s Day, among others. During these times, many net users are in the buying mode to give something to someone dear to them. This is perfect if you are offering products.
Improve Sales and Conversion
Sometimes marketing is a numbers-game. The more people see your products and services, the higher will be your chances of clinching some sales. So by sending more visitors to your eCommerce site, more customers will buy.
Cost is the second, or one of the primary, advantages. The relatively cheap cost also attracts more people to buy web traffic, compared to advertising that usually requires bigger investment. For those who are tight on budget, this presents a good alternative to expensive advertising.
Disadvantages of Buying Traffic for Websites
One of the major drawbacks and risks associated with traffic buying is poor quality results leading to low performance. Most paid traffic services will give you non-targeted traffic, causing your conversion rate to significantly drop down. Your bounce rate will also shoot up, which is not good for search engine optimization.
While many services will send general and non-targeted traffic, some firms have genuine services. They will not give you non-targeted visitors but real human and laser targeted traffic that converts. There are only a few of them, but you can easily find these genuine firms that provide targeted visitors by looking at the features of their plans and packages.
Look for packages that let you customize your traffic according to demographics and interest. To some extent, others will let you filter further by age group. Nonetheless, presence of filters is a good sign that the service is probably good and your paid traffic is more targeted to your specific niche.
Buying traffic is treated by major search engines as a form of manipulation since you are paying for people to visit your blog, which is a diversion from the natural method of capturing leads. If you are caught, you shall face serious consequences from the search engines such as loss in page ranking position in the search results. Your Google PageRank may also be demoted to lower rank.
However, the potential risk will be minimized if you subscribe to a trusted provider in this field. Some agencies have very efficient methods of funneling traffic to your blog in such a way that search bots will hardly detect that most of your traffic is paid. Therefore, choose the right company with highly efficient system of giving you traffic to reduce the SEO risks.
With both the pros and cons already laid out, it should be clearer by now to properly decide if you should get cheap website visitors or not.